Podcasting Technology: What is it?

Podcasting Technology: What is it?

Word Count:
485

Summary:
Podcasts are for use on handheld audio/video equipment and computers. The term itself is a combination of two words, "iPod" and "broadcasting." The word refers to both the file that's downloaded and the technology to transfer it.

Keywords:
Dish Network, Dish Network Promotion, Dish Network TV, Dish Network Satellite, Dish Network Deals, Dish Network Offers, Dishnetwork, Dish TV

Article Body:
Podcasting: Everyone is talking about it. But what exactly is it, and how does it work? Simply defined, podcasting is the dissemination of syndicated files, either audio or video in content, over the Web for use on handheld audio/video equipment and computers. The term itself is a combination of two words, "iPod" and "broadcasting." The word refers to both the file that's downloaded and the technology to transfer it. Keep in mind that an iPod is not necessary for accessing podcasts. A podcast is also known as an audio subscription service. Listeners can subscribe to and download as many podcasts as they want. As a new method of downloading and transferring information, podcasting is revolutionizing the way we communicate. Podcasts differ from streaming video and audio. Podcasts are usually a continuous series of programs, with many episodes featured in serial format. Podcast subscribers can listen to the content on MP3 players or computers whenever they want. Unlike streaming video, no Internet connection is necessary to review the content of a podcast. But, due to their nature as stored files, podcasts can never be experienced live, in real time - again, unlike streaming video.

Podcasters, or people who create podcasts, have Web sites where their content is available for downloading. Can any old Joe start his own podcast? For better or worse, the answer is yes. All a would-be podcaster has to do is put his files on a web server that's accessible to the public. The file should have an internet address (URI). Podcast files can be any kind of files, from a PDF to a text file. The files can contain audio or video content. The would-be podcaster begins to create a series of files, creating a feed or list of URIs, so the entries in the series can be easily found and downloaded. Each entry is usually accompanied by a date, a title and some kind of content overview. The podcaster links the file to an identifiable place on the web server. This place is usually permanent, and it's called the feed URI.

The popularity of these informational feeds has grown astronomically since 2004, when podcasting first became popular among bloggers and software developers. Podcasts cover all sorts of subjects, from technology to politics, to art and literature. Apple made podcasting part of its iTunes package in 2005, and last year, Sony Entertainment released a statement saying that its Play station Portable would be compatible with podcasts.

Now, podcasting has become a part of conventional media. The technology is being used by news stations and newspapers around the world, including The New York Times, The San Francisco Chronicle, the BBC, ABC in Australia, and Sirius satellite radio.

 

Podcasting Software - 10 Essential Tips

Podcasting Software - 10 Essential Tips

Word Count:
552

Summary:
Podcasting has come a long way from its birth in 2003. In a little less than a year after that, Podcasting had become very popular around the world, with more and more information available to everyone.

Keywords:
podcasting, podcasting software, creating podcasts

Article Body:
Podcasting has come a long way from its birth in 2003. In a little less than a year after that, Podcasting had become very popular around the world, with more and more information available to everyone. Now, you can hardly find a single person who hasn't at least heard of the word podcast.

More than just looking for podcasts and listening to them, the interesting thing to do for many is to create their own podcasts. There is definitely no lack for information on how to make your own podcast. Podcasting is really quite simple – all you need is you and your material and the right podcasting software. There is a plethora of podcasting software to be found on the internet. Here are some important tips to remember when choosing the one for you.

First you have to get an <b>audio recorder</b>. There are a lot of audio recorders out there. What you need to look for is software that records quality audio. Of course, you have to make sure it runs with your operating system.

Then find a good <b>audio editor</b>. Recordings always need to be edited in order to present the best quality podcast. Some software combine recording and editing features. These kinds of software will make it easier for you.

In choosing your recording and editing software, take note of its <b>output format</b>. Generally, the MP3 format gives you the best compatibility for audio while MPEG is best for video. If the software you choose does not create these types of files, you can make use of conversion software. It is important for your conversion software to be able to <b>compress</b> your file to a manageable size. Smaller file sizes are easier to upload and download.

Before you publish your podcast, make use of <b>playback</b> software. You will be able to listen to your podcast just as subscribers will. This will ensure the quality of your final product.

In choosing podcasting software, you should also check if it creates <b>RSS feeds</b>. Podcasts are found and downloaded by users through RSS feeds. Without this capability, you would have to find your own RSS feed creator.

Perhaps one of the best ways to promote your podcast would be through iTunes. Thus it would be a great plus if your podcasting software created <b>valid iTunes feeds</b>. This way, your podcast would have maximum exposure. More listeners will be able to access your podcast. More potential listeners will find out about your podcast.

In order to upload your podcast, you need a <b>file transfer program</b>. There are certain podcasting software that automatically include this feature. It is beneficial for you to use software offering such functionality.

Without promotion, you might as well publish your podcast. Software that allows <b>listing in podcast directories</b> gives you an edge. Most podcast listeners look for new podcasts in the numerous directories online. Do not allow your podcast to remain unnoticed by missing out on the  directories.

The idea of podcasts is to create a series. Updates to your series are part of podcasting. Choose software that will <b>alert multiple directories for updates</b>. This way, you won't have to manually alert each directory you are listed in.

 

Podcasting For Profit

Podcasting For Profit

Word Count:
674

Summary:
So you have a podcast. That's great, but don't quit your day job just yet. We explore the difficulties of generating revenue from podcasting, and how to overcome them.

Keywords:
podcast,podcasting,podcasts,podcast profit,podcast revenue,podcast growth,podcast reach,podcast business,podcasting business, podcast help

Article Body:
So you have a podcast. That's great, but don't quit your day job just yet. Unfortunately, unless you're Ricky Gervais it might be more than just a little difficult to make money off podcasting. If you are Ricky Gervais: A.) Can I borrow some money? B.) Can I guest star on the new video podcast?

So why aren't there more podcast millionaires? Most podcasts don't have the audience necessary to generate any significant ad revenue. The other problem being that as podcasting grows, so do the number of shows targeting the same audience. The larger and more successful podcasts can generate revenue by charging subscription fees for their shows, or even by charging for the back catalogue of shows. Even amongst the larger corporations, excepting The Wall Street Journal, and Consumer Reports, most haven't been able to sell enough subscriptions to their web-based content to be anywhere close to profitable. Apparently just having a recognizable brand isn't enough to sell subscriptions alone.

The key is finding ways to make podcasts engaging, and effective. Right now businesses are using podcasting as a marketing tool to attract clients in much the same way that blogs lead to exposure for other businesses. There is no reason that podcasts can't generate revenue. For example if you host a show on llama herding, it's possible (although not probable) that 2,000 llama herding enthusiasts might subscribe. If you have a large niche marketing then advertising might work for you. Who's to say that if an enterprising podcaster rounded up an audience of 7,000 listeners interested in basket weaving, then why wouldn't a basket weaving company want to advertise to that audience? The key is finding a podcast with quality content and advertisers who need to reach that specific audience. What is needed essentially is a matchmaker of sorts to help the shows and advertisers find one another.

The other problem is getting web users to find and subscribe to podcasts. While it may seem like just about everyone knows about podcasting the truth is that there is a good majority of people who still haven't. In an interview last year Yahoo Chief Products Officer Geoff Ralston pointed this particular problem out. "…the fact is that what we really want to do at Yahoo is to bring podcasting to the mainstream, and for that to happen people have to learn about it. So we've created a site where it's really easy to learn about it, and like I said, you'll be able to find podcasts eventually everywhere on Yahoo. So as you're reading your news, which of course many millions of people do every day week, and month on Yahoo, you will start to be introduced to podcasts and start to be introduced to the podcast experience of the site and that will actually start to bring you into the community of podcasters. And it is a community! One of the key aspects of Yahoo Podcasts is that the community is what gives it strength and gives the feeling of the site. The site also allows people to rate podcasts to create the ability for people to find the podcasts that matter."

Podcasting is still a new medium and so there's plenty of room for growth and change. The real key to making money with podcasting is finding a way to use traditional methods of generating revenue along side newer methods. The key in a young industry, like podcasting, is experimenting with different methods, not being afraid to adapt new business models, or even inventing your own. So Ricky Gervais may have an easier time making money at it, but that's not to say that it's impossible for anyone else.
 
Potential customers are looking for you through search engines, directories and forums. We help them find your website. How? Check out our marketing techniques at http://www.itsontarget.com and sign up for our podcast and we'll let you in on some interesting internet traffic solutions.

 

Podcasting Case Study - Coverville

Podcasting Case Study - Coverville

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719

Summary:
How can you create a successful podcast? What are the challenges most often faced by independent podcasts? How do podcasts generate revenue? In our case study we explore these questions and the lessons you can learn from the popular Coverville podcast.

Keywords:
podcast,podcasting,podcasts,podcast case study,podcast revenue,coverville,originalville,coverville case study,podcasting case study

Article Body:
How can you create a successful podcast? What are the challenges most often faced by independent podcasts? How do podcasts generate revenue? In our case study we explore these questions and the lessons you can learn from the popular Coverville podcast.

What is it?

The Coverville podcast is generally released two or three times a week and is based around a variety of cover songs (reinterpreted versions of previously recorded songs by another artist.) The show generally begins with a brief introduction and overview of the show's theme for the day. The songs are then played with a few details about the song and artist, as fell as some fascinating bits of trivia interspersed in between. The shows are generally about 35 minutes and feature roughly half a dozen different songs. Information about the performing artist and source album is provided, along with information about the artist being covered. While the concept of an all covers show may seem rife with second rate songs, and almost unbearable versions of good songs you couldn't be more wrong. The covers on the show could easily stand on their own as songs and feature diverse and interesting interpretations. For example, a jazz version of Black Sabbath's "War Pigs", or mellow acoustic cover of Sir Mix A Lot's "Baby Got Back", both are unexpectedly entertaining. The show also mixes things up from time to time by having "cover story" shows which features covers that were all originally by the same artist. For example, a show that exclusively features covers of Pink Floyd songs. There's also the occasional Originalville shows featuring the little known originals of songs whose covers became famous. Coverville began simply in September 2004 as the hobby of tireless host Brian Ibbott and eventually grew to an audience of around 25,000 dedicated listeners per show.

So what?

Originally Ibbott saw sponsorships as way to offset his operating costs, and was sponsored by few other podcasting related sites such as ipodder. After all since Coverville is a music show that means obtaining licenses, buying cds, and mp3's, etc. Not mention that while more listeners are great it also means more bandwidth which in turn means more money. Also since the Top 100 on iTunes is compiled by ranking the number of subscriptions over the last week it's often dominated by the bigger names. These shows are often something which usually originated in another medium and have been repurposed for use in a podcast. Take for example the Ricky Gervais podcast based on the popular comedian's antics, or the popular LOST podcast which revolves around the happenings on the show. Not only is it already a wildly popular television show but has the financial backing of ABC networks. So what's an indie podcast to do?

Now what?

Coverville has still has several podcasting related sponsors, as well as a few smaller sites, and larger retailers may not be far off (Coverville was sponsored by Tower Records over the summer.) However, while the larger retailers are still somewhat of an anomaly in the world of podcasting they've begun appearing more and more. Also by joining an advertising network (Coverville has joined the Backbeat Media Podcast Network) they're able to offer a deliver a larger and therefore more appealing audience to current as well as potential advertisers. Coverville has also received the People's Choice Award for Best Music Podcast at the 2005 Podcast Awards which is thanks in part to the number of avid fans the show has produced. In fact in an industry that's largely word of mouth having an active fan base is critical. So with more subscribers continuing to join, fans of the show raving, and higher profile sponsors joining on the future of Coverville is looking very bright indeed. So in short by creating a loyal fan base, gaining word of mouth recognition, and joining with other podcasts in order to attract more advertisers Coverville was able to go from a hobby to a means of revenue.

 

Podcasting -- Let the Experiments Begin

Podcasting -- Let the Experiments Begin

Word Count:
390

Summary:
As you know podcasting is simply an audio file that is placed on a website.  If it is combined with an RSS file -- people can subscribe to your feed, and listen to your words of wisdom at their leisure. This is a good thing, it is getting your words -- your voice -- your identity to the masses.

Keywords:
Learn to Podcasting, How to podcast, where to download free podcast tools

Article Body:
As you know podcasting is simply an audio file that is placed on a website.  If it is combined with an RSS file -- people can subscribe to your feed, and listen to your words of wisdom at their leisure. This is a good thing, it is getting your words -- your voice -- your identity to the masses.

<Podcasting -- Getting Started
Publishing your podcast is simple as well -- look to Blogger, TypePad, and then use Feedburner to convert your podcast into a feed.

Simple Way to Make A Podcast
The simpliest way to get setup and to start experimenting with your own podcasting-- is to simply get a microphone and of course, free software from Audacity.

Okay, as we all know, not many are comfortable with hearing their own voice -- but hey, it's your voice -- and the voice allows your listeners to know that, yes, I am a real human, and not a machine.

Once done, you will need to upload your podcast onto your server.  The only limitations I see would be how much, or little space, you have on your server-- as well as the bandwidth usage.

Submitting your Podcast to Feeds
To get your podcast out to the masses, you will need to hit the directories that cater to podcasting. Well, one of the quickest way to get this done, is through Feedburner. Just check the "Podcasting button" and you will be directed to a page with all the information you need. In fact, they have a site called "PingShot" that will automatically notify the directories and web-based aggregators when you publish new content -- I mention this one, because it is free.  No sense, paying for something if you are in the experimental mode, right?  But . . .

There is still a learning curve here, and you will need to take a little time to devour some of the info on the different sites to get the information you want, as well as, how to use it.  But it looks like podcasting is now the in thing. Will it last?  I think it may. But it looks like the next, new and great thing coming to the Internet is the Video Casts.  The only thing I see that may keep some from partaking in this media is the bandwidth and storage.  But we will see.

 

Podcasting - Its Beginnings, Significance, and Future Direction

Podcasting - Its Beginnings, Significance, and Future Direction

Word Count:
603

Summary:
"Podcasting" is a term coined from the Apple Computer Corporation product – the iPod, which is a portable digital audio device that lets its users store music from their computer to the device so that they can listen to it anywhere, anytime.

Keywords:
podcast,podcasting,history of podcasting,why podcast is important,future of podcasting

Article Body:
What is podcasting?

"Podcasting" is a term coined from the Apple Computer Corporation product – the iPod, which is a portable digital audio device that lets its users store music from their computer to the device so that they can listen to it anywhere, anytime.

However, the term is no longer exclusive to the actual iPod product. It now can mean any software and device system that allows the user to download audio (usually in MP3 format) and store onto the device for the user's listening.

What makes this different from radio or other Web-based media is that podcasts allow users total control over when they access and listen to the audio material. It does so by using the RSS standard or Real Simple Syndication.

The difference from broad and Web casts lies in how the material is created and distributed over the Internet. Instead of a centralized source and stream, podcasting is capable of sending the audio content directly to individual iPods and similar devices.

Who does podcasting?

Practically anyone with access to the Internet can podcast. As much as blogging began in this way, so does podcasting, whose appeal lies in the ease and convenience of creating and transmitting any audio material via the World Wide Web.

Broadcast industry players and radio shows syndications are only now riding the bandwagon by formatting their material as podcasts. But the great thing about this technology is that even non-pros can use podcasting to share their self-produced content in order to voice out their own opinions.

How does podcasting work?

Podcasting is almost an inevitable outcome of the Internet where great ease is given to anyone to publish anything and distribute it anywhere.

Users can connect their audio devices to their computers, access a podcast subscription, and download the feeds from the site. The audio is accessed by the user from the source and is automatically stored in the device. Numerous resources on the Internet detail how to improve podcast quality in terms of sound, equipment, and content.

What makes podcasting so popular, and therefore powerful, is its aural (listening) nature, which many deem superior over text (reading). Listeners of podcasts are able to learn in conjunction with another activity such as during a commute or exercise.

Why is it important?

A great plus factor for podcasting is in the realm of education. While it cannot totally replace the classroom setup, podcasts can provide teachers yet one more way to connect with students. As almost all young people live on the Internet and many own portable audio devices, the possibilities of giving them something useful and educational through this means are great. 

Where is it headed?

Enthusiasts have yet to find a limit to the uses of podcasting. This is most seen in the unabated growth of sites that categorize hundreds and thousands of podcasts and make them easily accessible to subscribers.

Even now, podcasting is developing at near breakneck speeds. Users and subscribers are becoming more discriminating, demanding new features for categorizing and indexing podcasts. As such, podcast producers are looking for new ways to enhance the simple audio format to deliver experiences that will not only entertain but educate as well.

The breadth and reach of podcasting is only now being realized but its growth is by no means slowing. With more and more rich media finding distribution on the Web, the quality of podcasts rely on how informed people are – both in creating and subscribing to content. The more you know about them, the better position you are to becoming a podcaster not only of popularity but, more importantly, of substance.

 

Podcasting: How to Make a Video Podcast

Podcasting: How to Make a Video Podcast

Word Count:
636

Summary:
Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level.

Keywords:
podcasting software,  podcasting, podcasting for profit

Article Body:
Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film makers can also share their work with the world.

So how do you go about making your own video podcast? To make it easier on you, use a digital video camera. If you have an analog video camera, it is still possible to convert the footage to digital format but it adds another step to the process. So assuming you have a digital video camera, what do you do?

First, take great footage. Of course, making a film is not simply shooting. Create a concept and make it good. When you have finalized your ideas, it is time to shoot. When taking your shots, bear in mind your target media – the iPod. The small screen will not be able to display too many details so it is a good idea to get close when shooting. Do not use the wide-screen mode but use the standard mode instead. Optimize bandwidth and battery power by shooting several short segments instead of one full-length film. Edit! Small screen viewing will not show text clearly unless they are large enough. Also bear in mind that fast motion and high contrast might not show very clearly on the small screen.

Now that you have your video, it's time to compress it. This needs to be done so that the video will be optimized for web and iPod viewing. There are different ways you can do this. If you have a MAC, it's no big deal. You can compress and export your video using iMovie HD6 simply by clicking the following: FILE&gtExport&gtiPod&gtShare. It's as easy as that – the software automatically converts the file and shares it on iTunes. For PC users, you can also use QuickTime Pro, version 7.0.3 or higher. Again, simply click Export &gt Using Quick Time Conversion. The resulting *.m4v file is the one you will upload to your web server. Other options are Sorenson Squeeze and Spasm Software's Podner.

 

 

Podcasting – TheEasy Way To Get Started

Podcasting – TheEasy Way To Get Started

Word Count:
579

Summary:
The concept of podcasting explained in detail.

Keywords:
podcasting,  radio broadcast, iPod

Article Body:
Imagine this: you're in your room facing your computer.  Over the microphone you say, "Good day, listeners.  Today's podcast is on… " And as you continue to say your piece, the recording continues.  This record is what people in your neighborhood, in your city, across the country, and even in other parts of the globe can hear as they tune in from their computers or digital audio players.

What are you doing?  You are podcasting!  As science turns imaginations into realities, you can become a DJ or to be specific, a podcaster, and have your own radio show, and be heard.  Anywhere.  Anytime.  Anyhow you want it. You think this is cool?  This is sub-zero cool!

Just as we're getting accustomed to terminologies like e-mail, voice-chat, blogs, and so on, we now have PODCASTING.  New Oxford Dictionary defines podcasting as "the digital recording of a radio broadcast or similar program, made available on the internet for downloading to a personal audio player". But really, what is it?

Podcasting is a conjuncture of the words "iPod", the most popular audio digital player created by Apple Computers, and "broadcast", which means to put on air; hence, the association of podcasting to iPod or Apple computers.  However, any brand of digital audio player is okay and any computer with a built-in or add-on microphone and soundcard will do.

The recording is uploaded into a website and becomes a web feed, aptly termed a podcast.  Podcasts can be any music, advertisement, or information in audio or video format that is downloadable.  They range from talk radio, comedy shows, news, political views, evangelization messages, language tutorials, business reports, and so on.  Any subscriber can podcatch – meaning, download - and listen to podcasts.

But you say you're not even trained or experienced to be a podcaster?  There is no need at all.  The charm of podcasting is that you can be your natural YOU! 

So gear up!  Catch the finest podcasting software offer in the market.  Get the Podcast Blaster Package and unlock a whole new world of podcasting made easy and more!

In its exclusive offer, the Podcast Blaster Package is bundled with Podcast Manual, Podcast Software, Podcast Safe Music and Podcast Sound Files.  The Podcast Manual will teach you how to record your podcast step-by-step, guide you on what equipment you need or add if you want to expand, and direct you on how to get the audience you want.  The Podcast Software is the recording application -- intuitive, easy to navigate, and Macintosh or Windows-compatible.  It comes with built-in special effects, user-friendly editing features, and proper export modules that will transform recording into podcast, no sweat!  Finally, the Podcast Safe Music has over 100 sound files, or over 40MB, such as professionally produced voice-overs, loops, background effects, stingers and Podcast-safe music.  The package also includes a guide to the best websites with free music downloads.  If you get stuck with a technical problem, turn to the Podcast Blaster Team who will also assist your sales, refund, and other requests or inquiries.  Podcast Blaster is confident you will be satisfied with the package that it offers 100% money-back guarantee!  Plus, you get a special bonus software!

Podcasting – Is It Right For Your Website?

Podcasting – Is It Right For Your Website?

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502

Summary:
I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it's arrival.  However, it never really gave me any information about Podcasting. And yes, my curiosity got the better of me.  I decided it was time to find out more about podcasting, and learn the what and how—and if it could help my business. And, most importantly, how much I would have to spend to partake in this new technology.

Keywords:
podcasts, talking websites, website podcasts, how to get podcasts, how to setup podcast

Article Body:
I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it's arrival.  However, it never really gave me any information about Podcasting. And yes, my curiosity got the better of me.  I decided it was time to find out more about podcasting, and learn the what and how—and if it could help my business. And, most importantly, how much I would have to spend to partake in this new technology.

What is Podcasting?

Podcasting is simply a web blog that is in an audio format.  And the audio portion is presented by way of an MP3 file.  In essence, it is your own radio broadcast, relating to anything you want. The transmission of the podcast is through an RSS (Real Simple Syndication) technology. 

How Can I Use It In My Business?

How Can I Use It In My Business?  To me, that is the most important question to answer.  Why get the technology if it is not going to be of any use to you. Right?  Well, I feel that it can be of use to any business.  For example: let's say that your site is based around a niche market, say cats. You could base your podcast on your niche market, supplying them information and tips about cats, with an audio, and then tell them to follow up to your website or blog, for that matter, for additional information.

What can audio do for your business?  It puts a voice behind the website, and makes you a real person.  And, by also supplying the same information, with follow-up material in your blog, you have made a connection.  You are now a real person, with a real voice, and not a façade.

Where can I get a Podcast?

If you're new to podcasting, know very little about it, and you don't want to spend very much – if anything -- to experiment with this new product, (like myself), than I would suggest getting the ebook by Jeff Mills. He gives you everything you need to know – as well as, getting you up and running.  If you want to take a look at what he has offers go to my site at:  Or, if you have time on your hands, you can do your own research in this area.

To conclude, it's always good to be open to new technology when it comes onboard the Internet, and to see if it can work for you and your website.  Sometimes it won't, but other times, it may be what you need.

And remember, people have their own internal comfort zone to retrieving data for themselves.  Some like ebooks, while others prefers books.  Some like to read, and others like to listen.  So you see, if you can give your visitors the best of both worlds, you have a better chance of making them a customer and/or a return visitor.

 

Podcast Safe Music

Podcast Safe Music

Word Count:
516

Summary:
Podcasting is the new thing in broadcasting nowadays. Practically anyone can create his own podcast and make himself known to the world.

Keywords:
podcasting, podcast safe music, creating podcasts

Article Body:
Podcasting is the new thing in broadcasting nowadays. Practically anyone can create his own podcast and make himself known to the world. Perhaps the best thing about podcasting is that it is meant to be free. In addition to that, podcasts transcend the boundaries of traditional broadcasting. You may be from the US but anyone with access to the internet can listen to your podcast. A person may be in Timbuktu and yet have access to your podcast.

Music is inherent to the success of any podcast. It adds spice and flavor to an otherwise bland broadcast. That is why a large pool of resources has been developed by people in the podcasting community. Beginners and veterans a like search for the perfect background music or filler sounds for every podcast they make. So how do you go about looking for that spice?

Despite the freedom provided by podcasting, there are some issues you must address before jumping into the bandwagon and creating your own podcast. Copyright and intellectual property rights have been a main concern in all aspects of broadcasting for some time now and podcasting is not exempt from that. As a result, the term podsafe has come into existence. What exactly is podsafe? This term encompasses any material that may be used for podcasts without violating any copyright or license. A special thing about podsafe material is that the very same material might require some sort of license in other media but totally safe for podcasting. Due to the open community nature of podcasting, many songs, music, and other type of materials are allowed to be used for free exclusively for podcasts. While you might have to acquire the permission of the copyright holder for other broadcasting media, with podsafe material, you can use it freely in podcasts.

Some specific kinds of work are inherently podsafe. Works that fall under the public domain or some works with Creative Commons licenses can be used in podcasts without any issues. They are meant to be used, and used freely.

There are some entities on the web that license music especially for podcasts. Their podcast safe music is generally available to anyone for downloading and for use in free broadcasts over the internet. The only restriction they have is for the user to duly acknowledge the source. Anyone may also post music on their sites as long as the piece of work is totally original.

Some sites make their music available for no fee at all. On the other hand there are sites which promote artists – particularly independent ones – and charge a small fee for downloading their songs. Notably, these sites also offer labeled artists and are supposed to split the downloading fees with them.

The important thing to bear in mind when looking for podcast safe music is that most of the groups offering materials make them available to the general public for free. The caveat is that your podcast must not be used for commercial purposes. If that is the case, then you will have no problems finding the right track for your podcast.

 

PodCast Marketing: How Effectively Are You Deploying This Definitive Marketing Solution?

PodCast Marketing: How Effectively Are You Deploying This Definitive Marketing Solution?

Word Count:
1173

Summary:
Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, "How can I grow my business and capture my fair market share?" Our answer is quite simply, "Build yourself a base of prospects and work that pipeline relentlessly and efficiently."

One BIG tip that I can offer you as read my short synopsis today, learn how to become a successful PodCaster and watch your bottom-line fly skyward!

Keywords:
podcasting,podcast,internet marketing,podcast marketing,marketing

Article Body:
Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, "How can I grow my business and capture my fair market share?" Our answer is quite simply, "Build yourself a base of prospects and work that pipeline relentlessly and efficiently."

One BIG tip that I can offer you as read my short synopsis today, learn how to become a successful PodCaster and watch your bottom-line fly skyward!

Over the past decade, the Internet has created many new breakthrough marketing mediums. From successful ezine publishing and distribution straight through to more pronounced search engine optimization practices.

As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.

Our weekly online radio show, Net Talk Radio has been received very well amongst listeners and advertisers alike. I guess I always knew that in time, connectivity speeds and portable hand-held devices would ultimately allow for a more expansive target audience reach.

The day has finally arrived!

Although, we began using our online talk radio format years ago, we are now able to sweeten the pie by allowing our listeners to almost effortlessly download our show (information and entertainment) right into the iPod and iRiver devices. Now our audience can listen where ever and whenever "they" like. Plus, as an added-value benefit to us and our valuable advertisers, we can track every hit (listener) around the clock for about the cost of a cup of coffee! We make all this happen by deploying one of today's best emerging audio/blogging technologies popularly referred to as, "PodCasting".

PodCast Marketing: *Anyone Can Do This!

First, What is Podcasting?

Podcasting is a term that manifested as a fresh way to describe the technology used to push (share) audio content from web sites down to consumers (clients) of that content, who usually listen to it on an iPod (hence the term "pod") or any other type of .mp3 player (iRiver) at their command, convenience and control.

PodCasting is somewhat similar to the concept of time-shifted video software and devices like TiVo, which let you watch what you want exactly when you want it by simply recording and storing video, except that PodCasting is primarily used for audio to date. (Universal video deployment is most likely just around the corner.) With that stated I should explain, however, that this easy to use emerging technology can be used to push (deploy) any kind of file such as photos (images), software updates, videos and/or text.

PodCasting uses an XML-based technology called RSS (Real Simple Syndication). Content publishers (PodCasters) describe new content in an XML RSS file which includes dates, titles, descriptions, and specifics links to the .mp3 files. This "automatically" generated file is referred to as an RSS feed. Dave Winer is considered by many to be the creator of RSS and a pioneer in the environment of applied XML. The component to making PodCasting work with RSS is "enclosures" (remember that term), an element supported by RSS 2.0.

As a consumer or end-user, you simply run an "aggregator" (remember this term, too) program like MTV's Adam Curry's iPodder software on your local computer, which lets you easily subscribe to RSS feeds. Programs like Adam's will either by schedule or by random design, download the RSS files, and check to see if any fresh content is available. If new content exists, the audio files are automatically downloaded and put into a folder (of your choice) on your hard disk or directly routed to your mp3 player.

I used an asterisk as noted above to make this very honest and often painful-to-some disclaimer. When I stated that "Anyone Can Do This", I should more accurately state, "Anyone that properly learns (from a real professional) and activates their own PodCast process can reap the significant harvest of BIGGER numbers by creating and nurturing their own emerging community. As an online business owner this is HUGE and required! This marketing solution can not only make you financially solvent, it can even make you a "STAR"!

Fitting The PodCast Magic Into Your Arsenal

Here now is a list of things to do to prepare yourself for your first PodCast presentation.

1. Research The PodCast Element

Learn precisely what PodCasting is all about and how it works. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.

2. Physically Search Out Only The True Professionals

Create a list of those PodCasters that undeniably know exactly what they are doing. Align your yourself with only the best. From this list, call them on the phone and pick their brain(s). If you cannot locate an actual telephonic point of contact, I strongly urge you to wipe them from your list. You want to do business with those that believe in "touching" their market with more intimacy and one-to-one personalization rather than just an email. Remember, you are looking for a friend. A mentor. Not necessarily someone to take your money and be off. A solid partnership (friendship) is your objective here.

3. Discover Your Passion

What passion do you share with others? What true value will your audience glean from you? Who is your target audience? Understand your "WHY"!

4. Develop Your Plan & Work Your Process

What do you need to learn? What do you need to do? What specific date will you be ready? Who will provide you with the support you will need to fulfill your plan. What equipment is required?

5. Make Your Podcast Happen!

As you roll out your "new-to-you" adventure, don't expect total perfection on day one. Be kind to yourself and know that you will evolve. We all started from square one. You should have heard my first radio air check from my first radio gig in Bakersfield, California. I sounded just like a bumbling knucklehead. :-) Enough practice and desire can make you near perfect, but do be fair with you and give yourself time to grow.

Listen to other Pro-PodCasters. Listen to your local radio stations. Read books and articles like this one on a daily basis. (I do it everyday!)

6. Finally... No Excuses!

If you "really" want to crank up the heat on your marketing efforts, than PodCasting will give you the significant marketing advantage.

Know this...

Others will talk about it, but never make their move.

You, on the other hand, will except no feeble excuses and get working on your very first PodCast right away! (At the very least, be sure to move PodCasting up near the top of "TO-DO" list!

In closing today...

I have illustrated only a fraction of what you must know before you go piling into your PodCast endeavor full steam ahead. Be sure to identify and experiment with all angles of marketing when it comes to producing an on-going, money-generating PodCast production for all the world to hear and take notice!

Happy PodCast Marketing!

 

Podcast Learning

Podcast Learning

Word Count:
460

Summary:
Imagine a mobile classroom that's accessible to the student wherever he or she may be, and that holds lectures whenever he or she is in the mood for it. This is the kind of learning scenario that those with the knowledge to share are able to provide through Podcasts.

Keywords:
podcast software, podcasting

Article Body:
Imagine a mobile classroom that's accessible to the student wherever he or she may be, and that holds lectures whenever he or she is in the mood for it. This is the kind of learning scenario that those with the knowledge to share are able to provide through Podcasts. With these downloadable files from different learning sources, portable digital audio and video players now offer the anytime, anywhere option to learning.

Before the iPod and other portable media players became popular not so long ago, on-demand learning was possible through audiotapes and compact discs primarily featuring audio versions of books. Now that more advanced technology has made it possible for more people to make podcasts at a smaller cost, more and more of these audio lectures are turning up, thus more information in this format has become available to just about anyone.

Aside from being able to choose the time and venue for your learning experience, as a podcast user, you are also able to dictate the pace, as well as be able to better retain the information by replaying, or learning by repetition. This method of learning, however, will not provide you with clarifications in case something in the content of the podcast is unclear to you. Yet it provides students a convenient means of preparing for class discussions and quizzes, even while on the commute to school.

Visiting podcast directories aimed to answer the user's learning needs, one will find podcasts on science, language, philosophy, management, history, and arts, to name a few subject groups that may be included in the student's curriculum at school. There are also podcasts on the topics of spirituality, self-development, and professional advice. Of course, podcast versions of many major literary works that may be discussed in class are also accessible through the Internet.

Meanwhile, you can also check on the biographical background of an important figure you're studying, from scientists to philosophers, from artists to political figures. For the more practical learners, podcasts of language courses are becoming more and more popular, as the portable media players make it easier for learners to check back on different parts of the lecture without much delay. There are also pieces on hobbies, sports, travel, and even teaching for professional teachers.

Sooner or later, teachers and professors will catch on and even look around on the Internet for "recommended listening" to prescribe to their students. They may even rise up to the challenge of providing their lectures in podcast format and making them available to students online even for the purpose of reviewing or helping students who missed the actual lecture. Whatever development arises from this technological advancement, it just goes to show how much technology has affected how people learn.

 

Kidcasts: From the Wide to the Wee Screen

Kidcasts: From the Wide to the Wee Screen

Word Count:
524

Summary:
Podcasts, which allow viewers to download video material into their iPods to watch at their own convenience, has always been a secret weapon for harassed parents looking for a way to entertain bored and listless children.

Keywords:
podcasting, video podcasting, podcast software

Article Body:
Podcasts, which allow viewers to download video material into their iPods to watch at their own convenience, has always been a secret weapon for harassed parents looking for a way to entertain bored and listless children. Think long road trips, or the typical meltdowns at restaurants, doctor's clinics, or grocery lines. Bring out the iPod, and suddenly, the kids have something to do leaving Mommy and Daddy to go about their task without fear of the Tantrum from Hell.

The cartoon industry has caught on. Today, there are podcast videos specifically for children, which are either delivered for free with advertising, or can be downloaded for a minimal subscription rate. For example, Radio Disney has been sending cartoons-on-the-go, taking this billion-dollar family entertainment company from the widescreen to the wee screen.

Tinkerbell would've been proud.

Other cartoon characters to jump on the pod: Kedou the Bear, and his adventures (or misadventures) of growing up, Buck Howdy, and 123 Listen to Me. Many smaller, independent cartoon companies that otherwise may have had difficulty breaking into nationwide television are also bringing their shows to the web, for easy download.

The advantage of podcasts for kids go beyond acting as a babysitter. The educational content of many of these videos can be replayed again and again, wherever the child may be allowing for the repetition and reinforcement that young learners need. It doesn't even have to be about the ABCs or the 123s: there are nursery rhymes, vocabulary builders, even simple documentaries on the trip to the zoo.

Podcasting has also unleashed a whole new (and very young) generation of directors: kids are starting to make podcasts as well, and sharing their files on podcast forums and parenting sites.

It's not surprising, then, for a nine-year-old to say that he's just aired his first mini documentary. This tech-savvy generation, as at home with the PC as with their paper and crayons, can easily use the software used for making podcast videos. It's an excellent way of encouraging them to use their imagination, and if several kids are involved in a video, it also teaches social skills and important values like discipline, concentration, and problem-solving.

One podcast made by a group of twelve year olds was part of a history project they did for school, and centered on the historical buildings in their area. While it's not going to win any Oscar awards (yet), it did inject a little excitement and fun into an activity that most kids would not have found particularly interesting.

Sometimes, the podcasts consist of the school plays and performances of the kids, allowing relatives from around the country to watch their child sing, dance, and possibly walk around the stage in a funny vegetable costume. So far, the feedback on this feature has been overwhelmingly positive. Children love being able to say that they've been on TV, while relatives are thankful to have access to the videos compiled by the schools or parent-teacher associations (some of them even include behind-the-scene footage!).

The podcasts have become a new way for children to explore, and enjoy, the world.

 

Is Your Business Ready for Podcasting?

Is Your Business Ready for Podcasting?

Word Count:
548

Summary:
Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks.

Keywords:
podcasting software, creating podcasts, podcasting for profit

Article Body:
Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all over the world.

Could podcasts possibly be what your business needs? In order to help you answer that question, it may be helpful to first understand what a podcast can do for your business. The most obvious thing would be promotion. A podcast can serve to promote your business just like advertisements do. This application in itself covers a wide range of possibilities. You can do virtually anything on a podcast to promote your business. Diverting from the usual advertisements, you can use most any content and format to promote your business. One such example would be to offer in-depth information to your customers. They need not be overtly self-promoting but the whole effect would be to make the consumers aware of your business. If you are an educational institution for example, you may give weekly tips to students or to parents. For medical-related business, podcasts may focus on different health issues. In this way, you not only promote your business but you also provide a service to your customers. What better way to advertise your services?

An internal application of podcasting is for training. Podcasts are fast becoming a viable alternative for companies to provide training and information to their employees. Business executives often have a huge amount of work to be done at such a short period of time. With podcasts, they have a more portable way of perusing information. All you need to provide is an MP3 player (a laptop would work just as well) and anyone in your company can have access to training materials and other documents anywhere, anytime.

Of course, as with most any other commercial endeavour, using podcasts for your business will cost you some money. You need people to create podcasts on a regular basis. These people would have to know some of the technical aspects of recording and podcasting. Then you need your talents – people who would actually be recorded for the podcasts. You will have to analyze the cost benefit relationship before deciding to start a podcast for your business.

There are some ways to offset the cost of creating a podcast. If you are making podcasts for your customers, you may opt to charge a small fee for each download. You can also choose to provide a subscription service wherein the listener will receive the podcasts in their emails regularly for a fee. Of course, this might be not be the best option as people prefer not having to pay for podcasts.

Whatever you decide to do, the bottom line is to create podcasts that will serve their purpose. Be it for consumer awareness, added customer service, or employee training, your podcasts should have relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect!

 

Interviewing For Your Podcast

Interviewing For Your Podcast

Word Count:
347

Summary:
People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.

Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider.

1. Prepare for the interview. Make sure to do background research on your subject. Background research includes the 5 W's and H (Who, Wh...

Keywords:
podcast, podcasting, interviews

Article Body:
People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.

Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider.

1. Prepare for the interview. Make sure to do background research on your subject. Background research includes the 5 W's and H (Who, What, Where, When, Why, How), previous media coverage that your subject has received, and obtaining bio sheets if applicable.

2. Prepare your questions. Write down your questions in advanced and make sure to organize them in a way that flows.

3. Prepare to listen. When newbie interviewers have the questions written down they tend to not listen to the answer that the person gives. They just ask a question and move on to the next question. But when you truly listen to the answers, you'll come up with more questions that will add depth and excitement to your interview.

4. Prepare your guest. You'll get a much better interview if your guest is prepared as well. Before you start, be sure to inform your guest of the types of things that will be discussed. Don't give them each question word-for-word because that will give your interview a "scripted tone". However, given them a basic overview so that they can prepare.

More Tips:

• One thing to remember is to always maintain control of the interview. Don't allow your guest to ramble.

• Make sure you ask open ended questions. Avoid questions that begin with do you, have you, would you, could you.

• Avoid asking leading questions. Take your opinion out of the question before you ask. For example, if you ask "Were you excited about the tour" you'll either get a yes I was excited or no I was not excited. The guest will be focused on the word "excited". But if you ask "How did you feel during the tour?" you'll get a much better answer.

 

Home Business Exposure On Yahoo!

Title:
Home Business Exposure On Yahoo!

Word Count:
409

Summary:
Everyone who has ever been on the internet has heard of Yahoo! If you haven't, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number "1" under website ranking…that's popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you've never heard of a podcast, then you should definitely get up to speed on ...

Keywords:
podcast, home business, work from home, entrepreneur

Article Body:
Everyone who has ever been on the internet has heard of Yahoo! If you haven't, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number "1" under website ranking…that's popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you've never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing.

This time in podcasting is like the times in the mid 90's when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don't miss the ride!

 

Funny bones: Comedy podcasts on the net

Funny bones: Comedy podcasts on the net

Word Count:
514

Summary:
Podcasts are enjoying a growing popularity all over the world. Its unique delivery system (podcast files in MP3 format being downloaded into computers automatically upon subscription) and the fact that you can bring it and listen to it anywhere through portable music players is contributing to its continually increasing subscriber base.

Keywords:
podcast software, podcasting, Podcasts

Article Body:
Podcasts are enjoying a growing popularity all over the world. Its unique delivery system (podcast files in MP3 format being downloaded into computers automatically upon subscription) and the fact that you can bring it and listen to it anywhere through portable music players is contributing to its continually increasing subscriber base. Of course, the fact that it is all free is a big attraction for anyone, and add to that the relatively easy way of availing this great new application. All one needs is an internet connection and a computer – the portable player itself is an optional accessory and not needed to really enjoy listening podcasts.

There are so many available podcasts on the internet catering to so many genres. In fact, the available genres offered by podcasts are so much diverse than what is offered in regular radio programming. One of the most popular podcast genres though are so-called comedy podcasts. These types of podcasts consistently rate at the very top of any podcast countdown on the internet. This attests to its massive popularity.

There could be many reasons why comedy podcasts seem to have captured the attention and following of so many computer users and podcast fans all over the world. The light hearted nature of the podcasts as well as the silly subjects that are discussed are just perfect for the medium. There are also comedy podcasts that take the usual interview format with celebrities and gives it's a hilarious spin. Imagine having a very stressful day at work, or you are stuck in rush hour traffic and the wait is driving you crazy. Nothing could alleviate those negative feelings more than hearing hilarious banter or commentaries on your portable music player. The comedy could distract you from the stress or from the boredom. Comedy podcasts are also a good genre to mix with the music in your portable player. After listening to your favorite albums you can kick back and just let your hair down with those zany comedy podcasts.

There are so many different comedy podcasts to choose from that one would be hard pressed to just pick one. Below are some of the most popular comedy podcasts available on the internet:

The Ricky Gervais podcast – The funny star of the British sitcom The Office has began making podcasts. Gervais is as funny as ever. This is British comedy at its best.

The President's Weekly Radio Address – This is the official parody of the US president's weekly radio address. Pres. Bush's weekly address is lampooned every week by these witty writers

Gay Fun Show – called the "Love Boat" of podcasts, hear political comedy given an unmistakable gay twist by its two hosts. These guys also interview different celebrities with their gay aplomb.

Comedy 365 – another outstanding British-based comedy podcast. This is one of the most popular Brit-comedy podcasts on the net and is worth checking out.

Infected by Martin Sargent – TechTV host Martin Sargent brings his zany and hilarious wit in his tour of the most cutting edge, most humourous, and weirdest content on the internet.

 

Creating Your First Podcast

Creating Your First Podcast

Word Count:
508

Summary:
If you're new to podcasting, do not let the word intimidate you.  Creating a podcast is actually quite simple.  The only tools you will need to create your podcast are a computer, a microphone, and a recorder that lets you record in MP3 format.  You will also need some means of distributing your podcast. If you already have a website then this is suitable.

Keywords:
podcasts, podcast, podcasting

Article Body:
If you're new to podcasting, do not let the word intimidate you.  Creating a podcast is actually quite simple.  The only tools you will need to create your podcast are a computer, a microphone, and a recorder that lets you record in MP3 format.  You will also need some means of distributing your podcast. If you already have a website then this is suitable.

If you do not have a website, then you may want to consider starting one otherwise the only method you will be able to use to distribute your podcasts would be to burn them on CD.  If you use this method, you will also need a CD burner and applicable CDs.  There are also podcast hosting services that you can use to upload your podcast for users to listen to, but these services are usually more expensive then hosting for your own website.  Using your own website also offers you more control over your podcasts.

To record your podcast, you will need an audio recorder and microphone so that it can be recorded from your computer.  You can perform a search using your favorite search engine for Mixcraft or Audacity; both of these programs are suitable for recording podcasts.  Once you have selected a recorder and purchased a microphone then all you will need to do is record your podcast, save the file and get it ready to distribute using your chosen distribution method.

When recording your podcast, you will need to include a few elements.  First, your podcast will need a nice introduction message.  Your introduction message should not be too long, but yet provide enough information about yourself or your company and what your podcast is about.  Once you've completed your introduction, then you can record your podcast's actual message. 

If you plan to include advertisements in your podcast, then you will also need to make sure that you inform your listeners of a break in the podcast before each advertisement.  This is so they will know that an ad is about to be played, and will not think that your podcast is completed.  A simple message like "We'll be right back after a word from our sponsors" will let your listeners know that the podcast has not ended.

Finally, you will want to add a closing statement at the end of your podcast.  Your closing statement can inform listeners of what your next podcast is about, or you can just say a simple goodbye and thank them for listening.  When you complete your podcast, make sure that you end on a note where your listeners will feel satisfied about your information.  If you end your podcast with a subject not completely covered, then your listeners may feel a sense of missing something. 

You can also add nice background music to the introduction and closing statement of your podcast.  If you decide to do this, make sure that you use music that you have obtained permission to use.  It is not legal to use copyright protected music in podcasts without permission.

 

Business resource: Business related podcasts

Business resource: Business related podcasts

Word Count:
505

Summary:
Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting.

Keywords:
podcasting, video podcasting, podcasting software

Article Body:
Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting (which was very prevalent during its very early years). These new genres have a far more loftier aim – to inform AND help people. There is a whole new wave of podcasts that have adopted this goal and they run the gamut of topics from technology, science, economics, even home improvement. But by far, the podcast type that is seems to be experiencing a massive push in popularity among podcast fans are business podcasts.

Business podcasts are still in its infancy but when it comes to popularity it is considered as one of the most popular on the internet. There may be many reasons why business podcasts have achieved such a high level of popularity in such a short time. One very important reason is that most people (be it "casual" podcast listeners or more experienced businessmen) have a fascination on how to handle a business correctly. Most people have a belief that operating a business is a very hard task and they need all the help they can get in order to make their business run smoothly and successfully. And if they can get that information from business experts then all the better.

Another reason why business podcasts are quite popular is because of the need for self-improvement. There are people who think that since they will be investing some time listening to podcasts then it may as well be about something that will improve themselves personally or professionally.

Business podcasts are also entering the marketing mix of most companies and online businesses. Business owners and marketing professionals have realized that business podcasts are a great way to drum up attention for a business. A podcast about a business' core market gives the impression that the business is a prime mover in the industry and a source of credible information. This will definitely increase the corporate equity of the business.

Some of the most popular business related podcasts on the internet right now include:

B-EYE-Network - Solution Spotlights – This podcast are all about one on one interviews conducted with some of the top software company executives in different sectors of the industry. The interviews usually revolve around the insights these executives give with regards to products, business and industry trends.

 – this podcast is actually the online research and business analysis journal of the Wharton School of the University of Pennsylvania. This program was launched in order to help bring out the knowledge and information that the school possesses to a wider audience.

Manager Tool – this is a very helpful weekly podcast that aims to give listeners the information, tips and advice in order for them to become more effective leaders and managers. Every week, a new tool or technique is discussed in depth so that listeners can be aided in achieving their management objectives.

 

Avoiding the Pitfalls - Common Podcasting Mistakes

Avoiding the Pitfalls - Common Podcasting Mistakes

Word Count:
662

Summary:
In learning anything new there is always a sharp learning curve, and you're sure to make a few mistakes a long the way, we all do. However in an effort to save you some grief and embarrassment along the way I've compiled a short list of some common mistakes and how to avoid them. So read on, and enter the podcasting arena a few steps ahead of the competition.

Keywords:
podcast,podcasting,podcasts,podcast profit,podcast revenue,podcast growth,podcast reach,podcast business,podcasting business, podcast help, podcast mistakes, podcasting how to, podcasting info

Article Body:
In learning anything new there is always a sharp learning curve, and you're sure to make a few mistakes a long the way, we all do. However in an effort to save you some grief and embarrassment along the way I've compiled a short list of some common mistakes and how to avoid them. So read on, and enter the podcasting arena a few steps ahead of the competition.

Number One – Reading from a script. While I strongly recommend writing out an outline of what you want to cover in your podcast it isn't necessary to read verbatim from a script. When most people try reading directly from a script they wind up sounding like Ben Stein. "Bueller?" It isn't entertaining and you'll lose your audience before you even have a chance to get started. So unless you have a background in acting or extemporaneous reading it's probably a good idea to forgo the script.

An easy solution is to make a list of talking points, note cards, or even a more detailed outline of what you intend to say in your podcast. So long as the format leaves room for improvisation it will come across as more friendly and conversational. It may take a few tries to get used to "winging it," but you'll sound much better. It's still advisable to rehearse and edit your podcast whenever possible you not to the point where it sounds too scripted or contrived.

Number Two – Sound. While not everyone can afford really slick production values it is important to appear at least somewhat professional. This means investing in a good quality microphone, some headphones, and an editing program of some sort.

This doesn't necessarily involve a large investment though. The mic and headphones can be obtained for a reasonable amount, and you can download a free program like Audacity which will allow you to edit your show. Audacity will allow you lay down tracks of music, edit out coughs, "ums", or even portions of the podcast that you aren't happy with. It's also worthwhile to do a sound check before spending 15 to 30 minutes recording a podcast that is unintelligible. Check that the mic volume is properly adjusted and that there isn't any background interference.

Number Three – Infrequent episodes. No one wants to subscribe to a show if it only airs sporadically. Why? Mainly because it's hard to get into and maintain interest in a show if it isn't on enough to keep you engaged in the content. At the very least try to have shows broadcast ever other week if not weekly. It's true that some shows are only released monthly but generally the more frequent the show airs the higher its ratings are.

Number Four – No call to action. It's rare that a listener will come to find your podcast in the context of your site. Most people will probably stumble across your podcast via podcast directory that's why it's important to make sure you include a call to action at the end of your podcast. The fact is that if you don't provide a clear way for people to interact with you then they won't.

Number Five – No album art. This really only applies when submitting your podcasts to the various podcast directories and podcatchers. iTunes, for example, allows album art and more often than not people don't even take a second look at the podcasts without it. It doesn't have to be anything fancy, and you can even use your logo as the album art so long as it communicates something about the podcast.

 

A Brief History of Podcasting

A Brief History of Podcasting

Word Count:
699

Summary:
Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history.  The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.

Keywords:
podcasting, viral marketing, marketing, history of podcast

Article Body:
Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history.  The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community. 
 
Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting.   Ironically, this definition is somewhat of a misnomer since neither component is completely accurate.  Neither podcasting nor listening to podcasts requires an iPod or other portable player.   In fact, podcasts can be listened to on any mp3 enabled device including a desktop computer.  The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began.   What's more, no over-the-air broadcasting is required either.
 
Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005.   The term was defined as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player."   The word will be added to the online version of the dictionary during their next update.
 
The term, podcasting was coined by journalist, Ben Hammersley, and then popularized by former MTV VJ and media entrepreneur, Adam Curry.   Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.
 
Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand".   Technology writer, Doc Searls came up with this phrase back in September, 2004.  Terms such as "audio-blogging", audio magazines" and "web-casting" have also been offered to describe this unique form of media distribution.
 
Other "pod"-derived phrases include "podcasters" (those who create podcasts) and "podcatchers" – the special RSS aggregators which periodically check for and download new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players.
 
The popularity of podcasting is spreading like wildfire because of the rapid adoption of MP3 players and the desire of consumers to have fresh content.   Podcasting has flourished because it gives people more control over what they listen to, and the freedom to take their programs with them with them.
 
Not since blogging has a technology seemed so unexpected and been so quickly and widely adopted as podcasting. Growth in this nascent industry is expected to accelerate quickly due to the rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes distribution.    The rising popularity of podcasts is challenging conventional radio's broadcasting model.
 
While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004.  And 11.4 million listeners are expected this year, according to research from The Diffusion Group.  Already the Apple iTunes service offers 15,000 podcasts and listeners have signed up for more than 7 million subscriptions.
 
A study by Bridge Ratings in November 2005 with radio listeners in ten national markets showed that approximately 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.
 
This study projected even more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast.   Aggressive estimates place this number closer to 75 million by this date.
 
How does this affect you?

With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services.   The great thing about podcasts is that they are relatively easy and inexpensive to create. Podcasting can help ensure a closer relationship with your target audiences by providing them with engaging, informative and frequent updates about the goings on in your industry. If you have a website then there's no reason you shouldn't have a podcast available as it's not difficult to set up and can bring a significant increase in traffic to your site. So in short podcasting should be a vital component of any online marketing campaign.

 

10 Ways To Use Podcasts

10 Ways To Use Podcasts

Word Count:
778

Summary:
As podcasting gains popularity, people are using podcasts to spread the word about art, politics and religion. Here are 10 ways to use podcasts in every day life, from sports to business to news outlets.

Keywords:
podcasts, podcasting, marketing, entertainment, business

Article Body:
Podcasting has only been popular in the public eye for a little over two years, but the technology has only recently shifted from early adopters to the rest of us. People are finding a lot of ways to use these recordings, many of which should get you thinking about how you (or your company) can begin using podcasts right away for profit and promotion. This article examines some of the different methods employed by political, educational and corporate entities experimenting with the medium today:

NEWS and MEDIA: Podcasting is a way for news organizations to distribute audio or video that compliments their existing text news for a minimum additional cost. For example, Wikinews began to podcast its News Briefs in 2005. Companies are also using podcasts as a way to distribute their multimedia news to journalists and consumers. Companies can now leverage this same medium in much the same way that news organizations do, by publicizing your product or service on your company website as an additional download. Newspapers use podcasts to brodcast audio content from print interviews and drive traffic to their websites. The San Franciso Chronicle is believed to be the first major daily newspaper to start podcasting using an external website in Feb 2005. Hong Kong's South China Morning Post was the first to use its own website and the first in Asia, having launched on April 19, 2005.

EDUCATION: Schools are now using podcasts as an educational tool. Some school districts are experimenting with podcast lessons to help teach foreign languages via audio revision and homework. In 2005, a communication studies course at the University of Western Australia used student-created podcasts as the main assessment criteria. Professors are also using podcasts as part of their academic work. The Society of Critical Care Medicine has a podcast used to update clinicians with summaries of important articles, as well as interviews.

POLITICS: Both political parties and their candidates in the United States are experimenting with podcasts as a way to inform people about their perspectives on important topics. Podcasts are available for download from their websites and provide a way for candidates to deliver, in their own words, their opinions as well as to go in to more detail in describing the motivations behind some of their positions.

RELIGION: Religion. Godcasting, the word some use to describe podcasts dealing with religion, has lately been used by many religious groups as another way of spreading their message. Many churches produce podcasts of talks and sermons, which are then uploaded to their church or temple's website and available for download.

ART: Unofficial audio tours of museums are availabe for download from art enthusiasts and museum afficionados. Official cultural or historic audio tours of cities are also a new way that some cities are using to try and lure visitors. You can find these on the official web pages of cities as well as via most search engines.

ENTERTAINMENT: Producers, writers and directors for popular TV shows have embraced podcasting as a way to create more content that will hopefully help drive viewership to their programs. For exmaple, Battlestar Galactica writer and executive producer Ronald Moore creates commentary podcasts for each new episode of Battlestar Galactica. Other television shows have since followed suit, like Family Guy (FOX).

SPORTS. In 2005, unofficial podcasts for major sports teams launched, providing fans both in and outside of the teams' direct broadcast areas with on-demand commentary. Pioneers include Cubscast, the podcasters for the Chicago Cubs baseball team. The Cubscast founders also formed the first city-specific sports podcast network, hosting one podcast for each major Chicago sports team.

BUSINESS: Podcasts are an effective tool for organizing conference and meeting alerts, since podcasts can be packaged to alert attendees to agendas, hosted roundtables and daily feedback. They are also an effective tool CEOs can use to communicate with their employees or to share news about the company on the local intranet.

LIRBRARIES: Public libraries can podcast local publications free of Copyright, offering spoken word alternatives to the visually impaired. Not only are more people able to access these podcasts, but the educational value for enabling new technologies offers a whole new multimedia library that will be even easier to maintain.

LAW ENFORCEMENT: The Chicago Police Department has a free video podcast of its half-hour weekly news magazine called "CrimeWatch," which airs on local TV. It documents community policing (CAPS) success stories.

 

10 Tips for Podcasting Success

10 Tips for Podcasting Success

Word Count:
736

Summary:
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

Keywords:
podcasting, podcaster, podcast, podcasts, rss feed, rss feeds, rss, feed, audio, mp3, streaming, radio, broadcast, announcer, show, cast, pod, tips, publicize, promote, marketing, internet, broadcasting, broadcaster,

Article Body:
Copyright 2006 Sharon Housley

As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.

When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

2. Original Content.

Just like any media company, in order to attract and maintain an audience, you will need to provide original content, or at the very least, present the content in an original way. Think about a long term strategy that will help your show distinguish itself from others.

3. Get to The Point.

Jibber Jabber is fun, but not to the point of excluding quality content. Listeners in today's society don't have time for incessant rambling. If you have a point to make, make it in a reasonable amount of time. Minimize the fluff and focus on quality content.

4. Do Your Homework.

Not only is faulty information a liability, but incorrect information will hurt a broadcasters long term reputation--just like a journalist's credibility is paramount to their success. It is important that the information that you provide is accurate. While being a shock jock might have short-term appeal to listeners, most will remain loyal to a source that has properly vetted all of their information.

5. Consistency.

The best content is consistent content. Podcasts should contain compelling content with episodic titles, that are united in common broad theme. The format of the podcast should be consistent, persistent and stable. Each show should be about the same length and contain a common format.

6. Timeless Content.

Content that is timeless has a long shelf life. Broadcasters will benefit more from content that is timeless and can be effectively archived. "How to" content that solves problems will often have long term appeal and listening life. When choosing topics, consider the long term effects of a specific piece and determine whether it will fit with the broad theme of the show.

7. Articulate Words.

The quality of the audio content does matter. Think of the last time you heard a good song, on a poorly tuned radio station; regardless of how much you like the song, most of us would move the dial along. Listeners will not want to strain to hear a podcast; pay particular attention to articulation. Another important item worth noting is that Podcasts have global reach and often global appeal. Minimizing an accent will often extend the podcast's listening audience.

8. Optimize Podcasts.

Podcast titles should be optimized to incorporate data that relates to the contents of the podcast. Think about the themes when selecting a podcast channel title and description. Use critical and related keywords and phrases that relate to a common theme. The text in the feed is important for both feed optimization and for attracting listeners. Many of the podcast directories index the contents of podcasts using the information contained in the channel and item's, titles and descriptions. Use these text fields to effectively capture the interest of listeners.

9. Listener Expectations.

Invariably listeners will come to expect certain things from broadcasters. In order to maintain a listening audience, it is important that broadcasts are consistent and satisfy the expectations of listeners. While it is okay to experiment, straying to far from what a listener expects will often disappoint.

10. Archive.

Many new listeners will want to review previous broadcasts. Consider ways to make older shows available through archives. Archives allow broadcasters another channel to benefit from the content. Maintaining archives of older podcasts might bring in new listeners and satisfy listeners who just can't get enough. Podcasts require effort, but by following basic guidelines and thinking things through, podcasts can be instrumental in increasing web traffic and communications within a community.

 

4 Reasons to Create Your Own Podcast for Your Business or Hobby

4 Reasons to Create Your Own Podcast for Your Business or Hobby

Word Count:
692

Summary:
Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience.  As a podcaster you'll become a recognized expert in your area of interest or expertise.

Keywords:
how to podcast, podcast tutorial, podcast, podcasting, podcasting tips

Article Body:
Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience.  As a podcaster you'll become a recognized expert in your area of interest or expertise.

You can use podcasting to boost your credibility, build your list of customers and gain a fan base very quickly. This makes podcasting a great tool to promote a product or service.

Here are four reasons you need to start a podcast today whether for fun or for business.

1. Become a Recognized Expert or Celebrity in Your Chosen Niche

How would you like to be recognized as an authority  in your area of interest or expertise? Podcasts are popping up all over the internet on every imaginable subject.

But things are just getting started. Chances are you can still be one of the first to start a podcast in your chosen niche.

You can quickly be recognized as an expert in your field. This is a powerful way to build a following or strong customer base.

Think about when you hear or see someone on the radio or TV. They have instant credibility. As a podcaster you will enjoy the same credibility. People will value your opinion.

You can leverage this position to influence your audience, promote yourself and even make money. If you have an audience that is interested in a specific niche, there will always be others who want to reach that audience, too. This is how you find advertisers or sponsors.

2. Quickly Gain a Very Focused Audience

With the right content, you will gain listeners fast. Not only that, but your audience is potentially worldwide. You can offer quality content to keep in touch with your customers and keep yourself, your product or your service in the front of their mind.

Podcasting is a great way to cut through the clutter and reach your audience. This is not like the radio where your listener is waiting for something that interests him. He has chosen to listen to your podcast because it interests him.

This makes podcasts very effective for promotion, marketing and growing a focused audience.

3. Podcasting is a Convenient, Automatic and Inexpensive Way to Reach Your Audience or Customers

One reason that podcasting has become so popular is that it's automated. Listeners subscribe to your feed. This means they don't have to remember to return your site to check for new content. When you post new content, it's automatically downloaded to your listener.

Because listeners subscribe to podcasts, they have chosen to receive your content. They have already shown interest in your message by subscribing. In addition, a podcast does not get lost in SPAM like with e-mail. You can be sure your message is reaching a focused audience.

This means your content automatically reaches your audience without any barriers increasing the efficiency and ease of delivering your message.

Because your podcast is delivered over the internet, it's a very inexpensive means of communication.

4. With Equipment You Probably Already Own and For Very Little Cost, Your Podcast Could be Online in Just Hours

All you need to start your podcast is a computer, a microphone and a broadband internet connection. Later, you can buy nicer gear if you want. For now you can get started with very little cost. All you need is something to say and a desire to say it.

If you were to try and do the same thing on the radio, you would have to face all kinds of FCC regulations to learn and follow. Plus you would have the expense of broadcasting. Podcasting removes all of that cost and trouble.

With my how to podcast tutorial web site, your first podcast can be online in less than a day.

SUMMARY

Podcasting is a powerful and easy way to reach a focused audience. Whether for fun or to make money, podcasting allows you to easily reach a focused and loyal audience. You can brand yourself as an expert or celebrity in your niche.

You can get started with no more gear than your computer, a microphone and a broadband internet connection. People could be listening to your podcast in less than a day. Make your voice heard.